Graduation season is a time of celebration, marking a significant milestone in a student’s life. Finding the perfect gift to congratulate graduates can be a challenge. However, Chipotle Mexican Grill offered a delicious and meaningful solution with its 2020 Graduation Gift Card Give Back program, making Chipotle Gift Cards an ideal choice.
This initiative not only provided a convenient and desirable gift for graduates but also supported their future educational journeys. Chipotle announced that 10% of purchases of special graduation-themed egift cards would be donated to Scholarship America. This program allowed gift-givers to celebrate the Class of 2020 while contributing to a worthy cause. Scholarship America, a renowned organization founded in 1958, has a long history of helping students achieve their college dreams, having distributed $4.3 billion to over 2.6 million students.
To add extra incentive, Chipotle offered a special bonus for early birds. The first 5,000 customers who purchased a graduation-themed egift card also received a digital Buy-One-Get-One (BOGO) offer. This added value made chipotle gift cards even more appealing, providing both a gift for the graduate and a treat for the purchaser.
Chris Brandt, Chief Marketing Officer of Chipotle, emphasized the ease and thoughtfulness of the program, stating, “We’re excited to offer parents, family members and friends an easy way to congratulate the Class of 2020. It’s been a rollercoaster year for many of these seniors, and they certainly deserve something extra for all their accomplishments.” Indeed, in a year filled with unprecedented challenges, a chipotle gift card served as a practical and enjoyable way to acknowledge graduates’ hard work and achievements.
Beyond this gift card program, Chipotle demonstrated a broader commitment to supporting students. In the same week as the gift card announcement, Chipotle launched virtual events aimed at keeping students connected during their senior year. This included a virtual prom afterparty on Instagram and a Virtual Senior Day in partnership with the Premier Lacrosse League (PLL). These initiatives, along with the gift card program, showcased Chipotle’s dedication to recognizing and supporting students during a unique time.
Chipotle’s commitment to education extends beyond temporary campaigns. The company has made significant investments in the academic futures of its employees through its Cultivate Education program. This program includes debt-free college degrees for eligible employees, covering 100% of tuition costs for various business and technology degrees through a partnership with Guild Education. Additionally, Chipotle offers tuition reimbursement for employees pursuing education at the school of their choice. This ongoing support for education reinforces Chipotle’s mission to “Cultivate a Better World.”
The Graduation Gift Card Give Back program ran until June 30, offering a limited-time opportunity to contribute to Scholarship America while purchasing chipotle gift cards. A minimum donation of $5,000 and a maximum of $250,000 was set for the program, ensuring a significant contribution to student scholarships.
In conclusion, chipotle gift cards emerged as a standout graduation gift in 2020, thanks to Chipotle’s innovative Give Back program. This initiative provided a win-win situation: graduates received a desirable gift, and purchasers supported future generations of students through Scholarship America. It underscored the versatility of chipotle gift cards – not just as a means for enjoying delicious food, but also as a vehicle for thoughtful gifting and charitable giving.
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