Happy Wednesday, friends! We’re halfway through the week – give yourselves a pat on the back!
Just like the classic tune says, we’re halfway there! And speaking of being halfway there, are you halfway to mastering your PR and media relations goals? I’m excited to share an opportunity that will help you leap forward.
Image: A cheerful Aly Walansky, the author of the newsletter, smiling warmly at the camera, promoting community and valuable insights.
Yesterday, I had a fantastic consulting session with a long-time PR colleague, and our conversation really underscored the importance of community and mutual support in our industry, especially during these dynamic times. It truly warmed my heart that she prioritized discussing how we could support each other. This is something I deeply believe in, and it’s why I aim for this newsletter to be more than just industry updates – it’s about fostering genuine connections.
In that spirit of community and providing real value, I have a special announcement that I consider an Ama Gift to you, my valued readers. I’m thrilled to be partnering again with the wonderful Alice Dubin to bring you another of our highly anticipated AMA Zoom webinars focused on gift guide pitching!
These sessions are always incredibly popular and fill up fast. This particular AMA session, a true gift of knowledge and access, is exclusively for paid subscribers of either my newsletter or Alice’s. We’re dedicating this session to answering all your burning questions about pitching for Mother’s Day gift guides in 2025. Of course, feel free to bring any other PR or media-related questions you have – we’re here to help!
This invaluable AMA gift session will be held via Zoom on Thursday, February 27th at 11:30 am PT/2:30 pm ET. If you’re a paid subscriber and want to RSVP for this AMA gift, simply fill out the opt-in form located beneath the paywall at the end of this email. We’ll then send you the Zoom link via email to confirm your spot. We’re really looking forward to connecting with you there and providing this AMA gift of expertise!
February Zoom Workshop: Pitching Mother’s Day Gift Guides 2025 – Your AMA Gift
- Topic: Mastering Mother’s Day Gift Guide Pitching Season
- Date: Thursday, February 27th
- Time: 11:30 am PT/2:30 pm ET
- Exclusive to: Paid Subscribers
- RSVP: Register via the opt-in form below the paywall and submit your questions in advance!
- Benefit: Direct access to expert advice and answers to your pressing PR questions.
Related Opportunity: Want a personalized AMA gift for your team? I also offer private Q&A sessions tailored to your team’s specific needs and topics. Email me to discuss how we can create a custom AMA experience for you.
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Job Leads! Your Weekly Career AMA Gift
Continuing with the theme of giving back and supporting our community, I always share job leads whenever they come my way. This is a free resource for everyone in our network, and always will be. This morning, a couple of excellent opportunities landed in my inbox from Foxglove Communications. They are seeking both an Account Director and an Account Supervisor. Click on the links for complete details and application instructions. Consider these job postings another little AMA gift to help you or someone you know in their career journey.
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Limited-Time Offers: Consulting & Advertising – Bonus AMA Gifts
Consulting Session Discount: As a special thank you to my paid subscribers, I’m offering a limited-time discount of 25% on virtual consulting sessions! Think of this as a personalized AMA gift – we can dedicate our session to an AMA format, addressing any questions your team or agency has. I have slots available in the coming weeks, so if you’re interested in booking a session for yourself or your agency, reach out today and we can discuss the details.
Seasonal Advertising Special: I’m also offering a seasonal special on newsletter advertising. I carefully curate ads to ensure they are relevant and valuable to my readers. I’m open to both brief paragraph blurbs and dedicated posts. If you’d like to explore advertising opportunities and pricing, please email me at [email protected] today! This is a fantastic opportunity to get your message in front of a highly engaged audience – consider it an AMA gift to your brand visibility.
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Thank you again to everyone who participated in our webinar last month about the ShareASale to Awin migration. We covered key aspects of the migration process, timelines, network pricing, and how to select the best network for your clients’ specific needs. If you missed it, a recording is available! This valuable resource is accessible to paid subscribers of my newsletter, as well as Jill’s and Alice’s newsletters. Simply email any of us to receive the link. This recording is another valuable AMA gift of industry knowledge for you.
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Level Up Your Affiliate Marketing – An Educational AMA Gift
Affiliate marketing can be complex and ever-changing. To help you navigate this landscape and prepare for gift guide season and all shopping-related content, I highly recommend the Ultimate Masterclass and Introduction to Affiliate Marketing for Publicists. This course is truly excellent and will answer all your affiliate marketing questions – even the ones you haven’t thought of yet! Consider this course recommendation an AMA gift for your professional development.
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Recently Published & Updated Stories
To keep you informed about my latest work, and because I often get asked about older stories, I’m sharing only stories published or updated this week in this newsletter. I’ve also created a comprehensive list of my author pages across various publications. Bookmark this page for easy access and to simplify your workflow. This resource is another AMA gift to streamline your media monitoring.
If you or your clients are featured in any of these recent stories, social media shares are always appreciated! Please remember to tag @alywalansky and the relevant publication.
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What I’m Currently Working On: Pitch Opportunities
Carefully review the list below as some opportunities are new since yesterday, and others may have been removed. This is the most up-to-date list of open opportunities as of today.
Pitching Guidelines: Email me directly at [email protected] – please do NOT reply to this newsletter as your email may get lost. Use a clear subject line indicating the story you are pitching for to ensure your email is seen.
Before sending pitches, please consult my industry insights guides: expert commentary submissions, emailing journalists effectively, crafting successful pitches, and photo submission best practices. These guides are AMA gifts of knowledge to help you succeed in your pitching efforts.
Apartment Therapy
Seeking Pro Traveler Packing Tips for Spring Break: I’m looking to interview professional travelers – individuals whose job involves frequent travel, not just those who travel for work occasionally. I’d love to hear their best tips for packing efficiently and staying organized for spring break trips, especially when transitioning between cold and warm climates. Specifically interested in outfit planning, swimwear packing, and any other unique packing hacks they use.
Saatva
Expert Commentary on Sleep Stages Needed: I’m writing a story about sleep stages and need insights from credentialed experts (not affiliated with mattress brands, please). I’m seeking experts who can explain the stages of sleep, factors that influence sleep stages, and how individual sleep cycles can vary due to age, sleep habits, alcohol consumption, and other variables. Specific questions will follow, so please email me if you have a qualified expert to contribute.
Forbes
Mardi Gras Content: If you have any exciting cocktail or dish ideas related to Mardi Gras, please share them!
National Margarita Day Roundup: I’m compiling a roundup of unique and inventive margarita recipes (or margarita-themed entrees and desserts!) for National Margarita Day.
Pitch Requirements for Forbes Opportunities:
- Drink/Dish Name
- Restaurant/Bar Name, City, State, URL (Where Served)
- Description (not the recipe itself)
- Quote from Chef/Bartender about the Dish
- Image Link (low resolution is fine) & Photo Credits
Also Seeking: Ideas for celebrating Mardi Gras at home (recipe kits for po’ boys or gumbo that can be shipped) and noteworthy Mardi Gras celebrations happening in NYC (specials, events, etc.).
Looking Ahead: Purim Content: If your restaurant or bar has special Purim celebrations planned this year, I’d love to hear about them!
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