Thirty-one Gifts, the popular direct sales company known for its personalized handbags, totes, and organizational products, has announced it will cease operations by the end of 2024. Founder Cindy Monroe shared the news in a recent Facebook post, marking the end of a 21-year journey for the brand.
Since its inception in 2003, Thirty-One Gifts has become a household name, particularly among women, offering a wide array of stylish and functional items. The company’s product line, featuring everything from everyday handbags and practical totes to versatile backpacks and home organization solutions, has resonated with customers seeking both fashion and utility. More than just selling products, Thirty-One Gifts carved a niche for itself by focusing on building community and providing entrepreneurial opportunities, primarily for women.
“Our BAG story has been so much more than about the bag,” Monroe stated in her announcement, emphasizing the company’s broader mission. Thirty-One Gifts aimed to empower women by offering them a platform to start their own businesses through direct sales. This model fostered “meaningful relationships, the kind that give you a sense of belonging, community and sisterhood,” as highlighted on the company’s website. The company’s origin story, starting with a small family loan and late-night monogramming sessions with friends, underscores its foundational principle of mutual support and collaboration.
The announcement of the closure has sparked reactions across social media platforms, particularly on TikTok, where users have expressed a mix of shock and sadness. Many long-time customers and consultants are sharing their memories and favorite products from Thirty-One Gifts. One upper-level leader within the company conveyed her emotional response in a heartfelt TikTok video, reflecting the deep personal connections formed within the Thirty-One Gifts community. Former consultants are also offering insights into the potential impact of this closure on current consultants, many of whom relied on Thirty-One Gifts for income and community.
Avid fans of Thirty-One Gifts products are encouraging fellow shoppers to purchase their beloved items before the company officially closes down. With the impending shutdown, there’s a sense of urgency among loyal customers to acquire their favorite handbags, totes, and accessories while they are still available. As one TikTok user noted, “if you love these bags, get your bags now because they’re going to be gone in December.” This sentiment reflects the strong brand loyalty Thirty-One Gifts cultivated over two decades.
As Thirty-One Gifts prepares to close its doors, it marks the end of a significant chapter in the direct sales industry and for countless individuals whose lives were touched by the brand, its products, and its mission to uplift women. The legacy of Thirty-One Gifts will likely be remembered not just for its functional and fashionable bags, but also for the community and opportunities it created.
